Drink More Water Youfla Campaign Kicks Off!
The Sugary Drinks Proper No Good – Drink More Water Youfla campaign is a social marketing campaign developed with and for Aboriginal and Torres Strait Islander people of Cape York. It aims to help children, young people and adults be more aware of the poor health outcomes associated with consumption of sugary drinks, as recommended by community members during initial consultations for this project.
Regular consumption of sugary drinks is a key contributing factor in development of tooth decay, overweight and obesity, high blood pressure, type 2 diabetes, and heart disease for both young people and adults. 1-4
One of the key messages of this campaign is water is the best drink for everyone – it doesn’t have any sugar and keeps our bodies healthy.
The Sugary Drinks Proper No Good – Drink More Water Youfla campaign materials are designed to encourage Cape York community members to rethink drink choices and choose water or healthier options instead of sugary drinks like soft drinks, fruit drinks and sports drinks. This will help keep kids, families and communities healthy and strong. Campaign materials feature former professional rugby league player, Scott Prince, promoting the Sugary Drinks Proper No Good – Drink More Water Youfla messages.
This Cape York campaign is linked to the national Rethink Sugary Drink campaign through Apunipima’s membership of the Rethink Sugary Drinks Alliance. The Alliance aims to raise awareness of the amount of sugar in sugar-sweetened drinks and encourages all Australians to reduce their consumption.
The Sugary Drinks Proper No Good – Drink More Water Youfla campaign is part of Apunipima’s broader Healthy Communities project, which seeks to engage Aboriginal Shire Councils and key decision makers in creating supportive environments for health and wellbeing, with a focus on healthy drink and smoke-free environments.
Which Way? Youfla Made a Change Yet?
1. Australian Bureau of Statistics. 4364.0.55.007 - Australian Health Survey: Nutrition First Results - Foods and Nutrients, 2011-12 Consumption of Sweetened Beverages. 2015; Available from: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.007main+features7102011-12
2. Hector, D., et al., Soft drinks, weight status and health: a review. 2009, NSW centre for Public Health Nutrition
3. Australian National Preventive Health Agency, Obesity: Sugar-Sweetened Beverages, Obesity and Health. 2014.
4. Basu, S., et al., Relationship of soft drink consumption to global overweight, obesity, and diabetes: a cross-national analysis of 75 countries. American Journal of Public Health, 2013. 103(11): p. 2071-2077.