‘This campaign is straightforward - sugary drinks are no good for our health.It’s calling on people to drink water instead of sugary drinks.’
Apunipima Public Health Advisor Dr Mark Wenitong
Apunipima Cape York Health Council will launch its Sugary Drinks Proper No Good – Drink More Water Youfla social marketing campaign at 10.30 am on Thursday 2 November.
The campaign was developed with, and for, Aboriginal and Torres Strait Islander people of Cape York, and is supported by the national Rethink Sugary Drink Alliance – a group of organisations, including Apunipima, Diabetes Australia and the Cancer Council, concerned about the health impacts of sugary drinks.
The launch will see the campaign webpage (part of the Rethink Sugary Drink website) go live, and the release of three videos featuring NRL legend Scotty Prince inviting people to Drink More Water Youfla.
Organisations and individuals are also invited to take part in a Twitter Storm between 11:30 am – 12:30 pm Queensland time to promote the key campaign slogans #SugaryDrinksProperNoGood and #DrinkMoreWaterYoufla.
Media will be invited to Apunipima’s Cairns office where the three clips will be distributed, a sugary drinks display will be set up, and Apunipima Public Health Medical Advisor Dr Mark Wenitong will be available for interview and photos opportunities.
‘This campaign is straightforward - sugary drinks are no good for our health. It’s calling on people to drink water instead of sugary drinks like soft drinks, sports drinks and fruit drinks,’ Dr Wenitong said.
‘Aboriginal and Torres Strait Islander people in Cape York experience a disproportionate burden of chronic disease compared to other Australians.’
‘Regular consumption of sugary drinks is associated with increased energy intake and in turn, weight gain and obesity. It is well established that obesity is a leading risk factor for diabetes, kidney disease, heart disease and some cancers. Consumption of sugary drinks is also associated with poor dental health.’
‘Water is the best drink for everyone – it doesn’t have any sugar and keeps our bodies healthy.’
Head of Prevention at Cancer Council Victoria and spokesperson for Rethink Sugary Drink Alliance Craig Sinclair said Apunipima’s campaign was prevention – focused and could save lives.
‘This is a vitally important campaign that has the capacity to not only improve lives but save them.’
‘It may sound simple, but cutting out sugary drinks can have a big impact on your health. Sugary drinks are key contributor to being overweight or obese which puts you at risk of cancer, heart disease, type 2 diabetes, stroke, and kidney disease. Apunipima Cape York Health Council is to be congratulated for taking this innovative prevention-led approach.’
The campaign was funded by the Australian government via the Northern Queensland Primary Health Network (NQPHN).
‘We’re pleased to be supporting Apunipima in this comprehensive health promotion initiative to address consumption of sugary drinks, which are one of the key contributors to overweight and obesity,’ said NQPHN CEO Mr Robin Moore.
‘Apunipima have a strong track record of developing and undertaking effective health promotion initiatives for our local communities, and are a key agency improving the skills and knowledge of the health promotion workforce across the region.’
‘NQPHN is committed to helping to close the gap and we are confident this initiative will make a significant contribution to that goal.’